The internet has not only revolutionized the way people shop for goods and services but, by extension, has completely changed the way businesses market their goods and services to shoppers. The most popular way to find businesses that will fill shoppers’ needs is by internet searches. Therefore, the best way to attract shoppers to your business is to ensure your business is prominent in internet search results. And the best way to do that?
Optimize your web site to appeal to search engines. Search engine optimization (SEO) may sound complicated, but it’s actually quite simple to do and the results can make a huge difference in the success of your marketing campaign.
Understanding how internet searches collect and display information is critical to SEO. Simply put, web crawlers, otherwise known as spiders, scour the internet 24/7, copying and storing information in their databases. As the spiders search, they send other spiders to copy content that is linked to the initial site. Based on this, it’s clear that one tactic to use for search engine optimization is to topically link as many pages as possible.
The spiders will most easily follow clearly linked paths, so it’s good SEO practice to have important pages clearly linked to the company homepage. A sitemap on the homepage will also help spiders navigate through the site.
In addition to the structure of the site, the content is instrumental to search engine optimization. Keywords that topically relate to the site’s purpose and content should be used as often as possible for successful SEO.
Those keywords can be used in descriptions, instructions, articles or any other site content. Most importantly, page titles and descriptions should use keywords as liberally as possible. Spiders will record that information when saving the site and display sites whose relevance most matches the search request.
For the most part, logic and attention to detail are the most important guides when embarking on the search engine optimization process. Following the logic of how searches determine the priority of the results they display, combined with a creative, keen eye for developing the structure and content of a site will ensure successful SEO.